We source used books, restore them by hand, and resell them through a web portal, mobile app and stores across India — so good books stay in circulation instead of a landfill.
Research keeps returning to the same finding: people who read books are better informed, more aware of their surroundings, and more able to reflect on their own conduct and that of others. Reading builds a range of skills that carry directly onto the work floor, and studies across literature, psychology, neuropsychology and economics all point the same way.
Reading — literature especially — supports the motivation and social skills that let people make allowances for one another. The sense of being carried into a story, known as "transport," is part of what builds that capacity.
As the World Economic Forum has noted, the labour market increasingly rewards communication, flexibility and critical thinking. Reading strengthens exactly these: people who read more process information more easily, on top of the traditional hard and soft skills employers already look for.
Above all, people read because they enjoy it — to be pulled into another world, to find solace, or simply to learn something new. That alone makes picking up a book worth the time.
Cheap, disposable paper — made possible by the printing press and mechanised harvesting — created a level of consumption the planet is still paying for. Pulp and paper mills remain a major source of industrial pollution, and printed books that sit unused at home rarely make it back into circulation cleanly.
Discarded paper and paperboard make up roughly a quarter of solid municipal waste in landfills. Pulp and paper is the third-largest industrial polluter in Canada and the sixth-largest in the United States, and the average person gets through about 27 kilograms of paper a year.
Most old books end up stored at home rather than reused, and recycling printed books brings its own problems — particularly the chemicals used in printing and toner.
Harvard research has also found that laser printers release metal-oxide nanoparticles small enough to cross into the bloodstream through lung tissue — an area still under active study, with real gaps in what's known.
An AI-based web portal, mobile application and book stores across India — built for students and anyone who'd rather buy a well-restored book than a new one.
We buy back old books directly from first-hand owners as well as from the open market.
Every book is repaired and restored as close to new condition as possible before it goes back on sale.
Restored books are listed on our online marketplace and mobile app, ready to buy.
Priced well below the cost of a new copy.
Restored to a condition close to new.
Good, rare titles made available again.
Run as an organised business that creates jobs across semi-urban and urban areas.
Phase-1, DLF Industrial Area,
Sector 32, Faridabad, Haryana 121003
